According to Kellogg’s, their kid’s cereals contain vitamins that “help support immunity” …AKA says NO WAY!
Whether it’s gummy candies fortified with vitamins or cereals done the same way – the KEY ISSUE is the SUGAR.
We know that while vitamins MAY help – and this depends on quality and dosage – support the immune system, we [...]
Archive for the ‘Advertising’ Category
How Sweet, Cereals to Support Immunity?
Posted in Advertising, For Kids, General Health, Observations, Word of Caution, tagged immunity, kids cereals on November 5, 2009 | Leave a Comment »
FDA Targets Nutritional Claims on Food Packaging
Posted in Advertising, FDA, Word of Caution, tagged approval, FDA, nutrition, Nutritional Claims on October 25, 2009 | Leave a Comment »
WSJ: FDA Targets Nutritional Claims on food packaging
Finally! Is all I can say.
Finally! Is all I can say. The above Wall Street Journal article examines the issue that led to a “Smart Choice” labeling on a box of Froot Loops (Thank you folks like Bill Mahrer for publicly outing this ridiculousness).
My take? I have a [...]
Sugar Added to Coconut Water…otherwise known as the story of When a Good thing goes Wrong!
Posted in Advertising, Word of Caution, tagged beverages, cane Juice, coconut water, electrolytes, sugar on September 9, 2009 | Leave a Comment »
Since helping with the launch of coconut water here in the US, I’ve wanted everyone to know about the benefits of this “Nature’s Gatorade.” And just last week the Wall Street Journal covered the growth and popularity of the product.
Thus, you can imagine how SAD and MAD I became when I recently saw the [...]
Big Eat, Small Price – you have to be kidding!
Posted in Advertising, General Health, Word of Caution on August 10, 2009 | Leave a Comment »
Wow! I’m just working out in a gym at the gorgeous Glasbern Inn before my tour of their organic farms. Catching up on some television, I’m feeling pretty good about where America is headed…Oprah is talking to Kirstie Alley about weight loss and they are both nodding talking about how diets fail, how we have [...]
Ad makers beware…the FDA is cracking down in the Obama era
Posted in Advertising, General Health, Word of Caution on May 15, 2009 | Leave a Comment »
Cheerios came under fire this week for a potential “overpromise”…can their cereal really lower your cholesterol in 3 weeks? And if so, is making such a claim placing them in the “drug” category vs the food one?
These questions are likely here to stay in the Obama era with an empowered FDA and an administration looking [...]
