Nutrition buzzwords make hay out of grains of truth

“AKA says: Great article, gets to the heart of the matter. Ever since I sat in my first packaging strategy meeting at a major cereal company, I realized there’s so much truth in what this article says – that it’s more about marketing terms versus actual nutrition facts for many companies. That’s why I started [...]

Read Full Post »

Doctors ‘brew’ is a nutrition Snafoo…

Imagine this scene. Cute, sweet 20 something girl sampling potion at whole foods to young, maybe 14 year old – he acts interested, reads the label, watches her as she fondles the sleek bottle and asks him in a knowing older woman voice “you know that red wine is good for you, right” he stutters [...]

Read Full Post »

You Can’t Say it IF You Can’t Prove it

Probiotic Added Yogurts – yeah or ney? Just because Jamie Lee says they work for your digestive issues, should you go out and buy it, should you believe it? Well in a settlement recently announced, Dannon opted to pay out to consumers who felt the claims the ads were making were not backed up by [...]

Read Full Post »

How Sweet, Cereals to Support Immunity?

According to Kellogg’s, their kid’s cereals contain vitamins that “help support immunity” …AKA says NO WAY! Whether it’s gummy candies fortified with vitamins or cereals done the same way – the KEY ISSUE is the SUGAR. We know that while vitamins MAY help – and this depends on quality and dosage – support the immune [...]

Read Full Post »

FDA Targets Nutritional Claims on Food Packaging

WSJ: FDA Targets Nutritional Claims on food packaging Finally! Is all I can say. Finally! Is all I can say. The above Wall Street Journal article examines the issue that led to a “Smart Choice” labeling on a box of Froot Loops (Thank you folks like Bill Mahrer for publicly outing this ridiculousness). My take? [...]

Read Full Post »

Sugar Added to Coconut Water…otherwise known as the story of When a Good thing goes Wrong!

Since helping with the launch of coconut water here in the US, I’ve wanted everyone to know about the benefits of this “Nature’s Gatorade.” And just last week the Wall Street Journal covered the growth and popularity of the product. Thus, you can imagine how SAD and MAD I became when I recently saw the [...]

Read Full Post »

Big Eat, Small Price – you have to be kidding!

Wow! I’m just working out in a gym at the gorgeous Glasbern Inn before my tour of their organic farms. Catching up on some television, I’m feeling pretty good about where America is headed…Oprah is talking to Kirstie Alley about weight loss and they are both nodding talking about how diets fail, how we have [...]

Read Full Post »

Ad makers beware…the FDA is cracking down in the Obama era

Cheerios came under fire this week for a potential “overpromise”…can their cereal really lower your cholesterol in 3 weeks? And if so, is making such a claim placing them in the “drug” category vs the food one? These questions are likely here to stay in the Obama era with an empowered FDA and an administration [...]

Read Full Post »