I can’t believe you are drinking that (or giving it to your kids). Why what’s wrong with corn? Or with fruit?
And so go the ads for high fructose corn syrup (by the Corn Refiners Association) featuring situations meant to pull at the intellectual and emotional strings – a geeky guy asking the hot chick, one mom against another at the soccer field. I had a full spectrum of reactions when I first saw these ads. I was angry, I was impressed, and I was pleased.
Anger because there’s research and anecdotal evidence, pointing to the potential for this substance (note: I did not use the word food, its chemical bonds are worked on in ye old food science lab) to play games in our bodies.
Impressed, as any ex-ad executive would be when they saw a spot (that’s what we call commercials) guaranteed to challenge and persuade.
And pleased. That members of the Corn Refiners Association need to spend their dollars in support of a sweetener trying tells me that’s sales must be down, folks must be learning about the negatives of HFCS and making different purchasing choices. Yippppeeee!
Want to decide for yourself? Check out these perspectives:
Dr. Weil’s Q & A: High Fructose Corn Syrup: Too Sweet to Eat?
Life Extension Magazine: Metabolic Danger of High-Fructose Corn Syrup
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